"A household based in North London wants to find an remarkable and experienced instructor to assist their most junior child on his initial journey to becoming an British gentleman."
Looking at this listing, you might naturally miss the term "beginning" as simple an expression.
However, it might be the most important element of this unusual position posting, as it aims to hire a tutor for a 12-month-old.
Many of submissions have since been submitted since the anonymous family published their call for the £180k-a-year tutor, who must be "an exceptional individual".
In recent few weeks, the advert has gained attention across the media, with several asking why?
Progressive Approach
Adam Caller, chief executive of a global tutoring firm, which is helping the family in their quest, stated that despite initial skepticism, he found the idea "visionary", and "advanced".
When he met the family, he mentioned they recognized the unconventional nature of their demand, and how young their son is.
Nevertheless, they explained that they "preferred not to postpone any longer" to hire a tutor, as they had postponed until their older child was five, and by that stage "cultural conditioning had by then become established".
What exactly does the family indicate by "cultural leaning"?
It's "all-encompassing", the expert replied. "The manner you eat, the way you speak".
He said the older sibling had picked up "extremely delicate, unspoken signals" from the family, and had assumed their cultural norms. The family told the consultant they wished to avoid history to happen again with their infant.
The intention: To engage a British tutor, who must speak with standard English accent, to influence the baby from day one.
Natural Absorption
"A lot of the learning at the outset here is kind of acquired indirectly," said the expert.
It's through this natural absorption that the family are expecting the child will pick up the English characteristics they want to instil.
The consultant explained the tutor needed to be somebody who attended "the appropriate educational institutions – similar types of schools as the family plan to send their son to".
"The instructor simply needs to be the right kind of person, they'll be doing things they don't even know they're doing, just naturally," he commented.
Money No Object
The family explained to him the selected educator should preferably also have knowledge of or enthusiasm in horse riding, skiing, artistic pursuits and musical activities so as to shape the child in a broad spectrum of interests.
Furthermore though, he stated the family desired the tutor to enrol the child on a range of courses so the child would be "pony-riding and learning an musical instrument by the time they are around three years old".
In the family's perspective, guiding their son become a "English gentleman" will lead to accomplishment and create opportunities.
"For all the rights and wrongs of that, because it's undoubtedly a social class indicator," he adds.
However, despite all this guidance in "UK identity", could the child pick up what is termed cultural bias from the globally influenced family he lives with anyway?
"Yes", replied the CEO. "The family realize this may not work, but they've merely embraced the view of, 'let's give it a go and we should start as soon as we can', because the price of it is not relevant," he explained.
Overly Optimistic
There are some in the education sector who express similar concerns.
Peter Cui, CEO and founder of an educational organization, who provides personal educators, commented that "the journey of embracing two identities, or actually, forming one's identity, is something that must be lived into, not designed."
Peter wrote that he had moved from China to the UK at the period of 7 years old, and had been raised experiencing and embodying both cultures. He continued to learn at the University of Cambridge.
"The notion that one individual can function as a representation of UK identity, a person who can possibly transplant the qualities of a British gentleman onto a infant child, strikes me as naive and impractical," he stated.
"From my perspective, having a typically British tutor from babyhood will will not instantly achieve the result they hope for.
"I wasn't provided with such a tutor, and nevertheless I have been fortunate enough to experience numerous of the opportunities they hope for their son."
He stated: "The reality is, personal identity should not be forced from the outside influences; it must be selected, and it must be internally driven."
Purchasing UK Culture
Naturally, UK identity is something Adam thinks can be educated – and commercialized.
"I believe the reality that the global community views us in this regard is something that we should be cherishing|valuing|appreciating